SecureMedia announced that Cavalier Telephone and TV, an innovative provider of telecommunications services headquartered in Richmond, Virginia, has launched their advanced H.264 (MPEG-4 technology) based IPTV/VOD service, the first in the United States, to the Richmond, VA market. Cavalier's pioneering H.264 Broadband content offering of over 150 crystal clear digital channels, Video-on-Demand and Pay-per-View is protected by the Encryptonite ONE System CA/DRM (conditional access/digital rights management) software solution.

"Our goal from day one was to provide consumers with a premiere "Triple Play" of Broadband TV, local and long distance telephone and high speed DSL, all at a tremendous value," said Brad Evans, CEO of Cavalier Telephone and TV. "We selected SecureMedia based on their proven experience and full support from all the major pay TV networks and Hollywood studios. The ease of implementation, flexibility and low cost of operation of the Encryptonite ONE system allowed us to securely offer advanced MPEG-4-based broadband TV services to our customers and to be the first telephone provider in the United States to do so," added Evans.

SecureMedia's Encryptonite ONE System is an open platform CA/DRM software solution that provides the highest levels of digital content security, allowing telcos and broadband operators to acquire distribution rights to the most compelling broadcast channels and VOD programming. At the same time, the Encryptonite ONE System offers IPTV service providers the lowest cost of operation as the system requires minimal incremental bandwidth and features an ultra-light, processor-efficient client that can be deployed on virtually any set top box, mobile handset, or portable device. Encryptonite ONE also employs a common encryption scheme for both broadcast and VOD content allowing for persistent and efficient protection of content in PVR and nPVR applications.

"We are excited that not only our Encryptonite ONE system was selected by Cavalier Telephone and TV, but with their secure H.264-based digital entertainment network launch, we have become a part of technology history," said Fred Ellis, CEO of SecureMedia. "Encryptonite ONE System's flexibility and extensible design will readily support Cavalier's goal of expanding their 'Triple Play' Broadband TV service offerings to two million homes in the coming months. As the knowledge leader in securing converged digital media, we look forward to working with Cavalier Telephone and TV on future projects that will provide their customers with even more entertainment and convenience options," added Ellis.

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