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AT&T will Launch Mobile TV; Including Two Exclusive Channels
AT&T and MediaFLO announce the launch of AT&T Mobile TV with FLO, a mobile television service featuring high quality live programming. The mobile TV service will launch in May 2008 on two new exclusive handsets, the LG Vu and the Samsung Access. AT&T Mobile TV will also feature two exclusive channels, which will be announced soon.
AT&T Mobile TV will deliver full-length television content and sporting events from top networks, including programming from leading entertainment brands CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2Go and Nickelodeon.
The AT&T Mobile TV service will be launched on two stylish devices: the Vu from LG and the Access from and Samsung.
LG Vu: A sleek and stunning device, the Vu gives you a clear view of TV, Web, pictures or videos on its large interactive touch screen. It also lets you get the utmost in mobile entertainment with a music player, 2.0 megapixel camera and Bluetooth capabilities.
Samsung Access: This stylish handset features a large landscape display, ideal for delivering a rich viewing experience and an internal antenna for exceptional reception. It's a great device for customers who are looking for advanced multimedia capabilities such as a camera, external stereo speakers, stereo Bluetooth, AT&T Music, CV, of course, AT&T Mobile TV.
More details on
AT&T's soon-to-be-launched mobile TV service
from MediaFLO USA and the company's exclusive handsets from LG and Samsung will be available soon.
Posted on Mar 28, 2008
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Amitabh Kumar
Friday, 25 April 2008 10:07
The new FLO service will find its competition in the MobiTV service which is also available on the AT&T network using 3G and is priced at $10 a month for the basic package. MobiTV has over 4 million customers across all the carriers it covers. However the broadcast content is expected to bring in a better viewing experience to the users.
In case of Verizon only about 4.6% of the users are reported to have opted for the FLO based Mobile TV service. The usage is expected to grow as the ecosystem of handsets and applications grows. There is a certain inertia for the users to change handsets just to be able to view mobile TV and the launch of iPhone in 2007 did not help in users buying more of FLOTV compatible handsets. MobiTV service on the other hand can be viewed on any phone supporting 3G or GPRS. It also does not help that the iPhones can not receive the transmissions.
This is however a common problem around the world where the users need to buy specific handsets with DVB-H or DMB-T tuners.
http://www.mobiletvhome.com
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