Netflix, Demand Media, and ON Networks are the latest content providers to join Sony's BRAVIA Internet Video platform. In the fall of 2009, Netflix members will be able to instantly watch more than 12,000 movies and TV episodes on Sony BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony's BRAVIA Internet Video Link module.

With BRAVIA Internet Video-capable HDTVs, users can enjoy access to one of the largest collections of premium and free on-demand entertainment directly on their HDTV. By connecting the TV to their existing broadband connection, users can access online video, music, and content from over 25 providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Crackle, Slacker, Epicurious.com, Concierge.com, Style.com, and Dailymotion.

Movies and TV episodes from Netflix can be watched instantly on Sony's BRAVIA Internet Video-capable HDTVs through a Queue-based user interface. Netflix members can add movies and TV episodes to their instant Queues on the Netflix Web site. Those choices will then be automatically displayed when a user selects Netflix on the BRAVIA Internet Video platform.

Demand Media recently launched content on the BRAVIA Internet Video platform from its wholly-owned Web sites including Golflink.com, LIVESTRONG.COM, and eHow.com.

GolfLink provides hundreds of its valuable instructional golf videos from world class coaches like Hank Haney and Jim McLean, as well as hole-by-hole golf course flyovers, both of which help viewers to prepare and improve their game.

LIVESTRONG.COM was created in partnership with the Lance Armstrong Foundation, and is home to 1.5 million registered members who share a passion to lead a healthy, active lifestyle. The channel offers hundreds of videos from topics such as healthy food choices and treating injuries to instructional videos on sports and fitness.

eHow is a leading how-to resource with a thriving online community dedicated to providing people with the ability to research, share, and discuss solutions for life's everyday projects. eHow brings thousands of instructional, professional, and high-definition videos to the BRAVIA Internet Video platform.

ON Networks has recently delivered three original digital series to the BRAVIA service including Golf Tips, Play Value, and Beautiful Places. Golf Tips features PGA professional golf instructor Joe Beck guiding viewers to the ultimate golf learning experience. Play Value offers a unique glimpse into the strange and exciting saga behind the last 30 years of gaming. Beautiful Places takes viewers on a high-definition visual journey to watch the sunrise over spectacular vistas and experience panoramic views from high peaks.