Zeugma will demonstrate the ability for broadband service providers to deliver movies and TV episodes from Netflix to Roku digital video players with guaranteed quality of service at TelcoTV (booth #841). The demonstration will highlight the ability of the Zeugma Services Node and the Zeugma SmartVideo application to dynamically identify Netflix internet video streams, perform connection admission control, and incrementally allocate the appropriate amount of bandwidth exclusively to that video stream. Together, these capabilities represent the basis of an opt-in premium internet video service that, according to recent surveys by IDC, consumers increasingly desire and are willing to pay for.

BSPs can add the Zeugma Services Node, a service delivery router, to any DSL- or FTTP-based broadband network, thereby facilitating the delivery of enhanced internet services such as gaming, VOIP, corporate VPNs, and, in this case, streaming video. In addition to providing broadband aggregation and subscriber management functions, the ZSN incorporates a fully federated compute grid and the Zeugma Open Application Sandbox. This construct allows service providers to quickly prototype and deliver revenue-generating new services

The TelcoTV demonstration will employ two live video feeds from Netflix, one of which will be protected using the SmartVideo application. Additional load from other services on the broadband network will not cause any impairment to the SmartVideo-enhanced stream. Zeugma will also demonstrate SmartMonitor, an application within the Zeugma Smart Suite that produces quality of experience metrics, further illustrating the benefits of the SmartVideo application and assisting with service provider troubleshooting, auditing, and billing.

While providing added value to IPTV and walled-garden video on demand offerings, SmartVideo also gives providers a less expensive but more expansive VOD alternative. Service providers increasingly view walled-garden VOD offerings as expensive to assemble and inherently limited in scope. Internet video is quickly supplanting walled-garden VOD as the go-to source for on-demand video entertainment.