SKY.it has selected the Brightcove platform for online video content management and publishing advertising-supported, customized video players across its online properties and throughout the Web. SKY.it, which is wholly owned by News Corporation, is Italy’s most popular pay-TV company with nearly five million subscribers. With Brightcove, SKY.it will extend distribution of sports, news and lifestyle-related video programming to the Web, reaching a larger audience and expanding monetization opportunities through enhanced advertising opportunities.

Brightcove provides SKY.it with a comprehensive and advanced feature set for publishing and distributing high quality online video content. With Brightcove, SKY.it is able to increase viewer engagement with its video content and rapidly expand its online audience in Italy through the platform’s third-party distribution, advanced sharing features and analytics capabilities. The Brightcove platform also enables SKY.it to create highly customized viewing experiences, including Serie A football league highlights which are updated frequently through weekly online video features. Additionally, Brightcove’s ease of integration with leading advertising networks and servers has enabled SKY.it to expand its monetization strategy with new online video advertising opportunities.