Brightcove announces a deal with Turner Broadcasting to support its online video content in the United Kingdom, Spain, France, Italy, Germany and other countries throughout Europe. Turner Broadcasting will use the Brightcove platform to expand its advertising-supported online video offerings and to introduce a variety of new enhanced online video programming across its Web portals. The first sites to launch with Brightcove include Cartoon Network, Boomerang and Adult Swim.

With the Brightcove platform, Turner Broadcasting can easily introduce and manage online video content throughout Europe, and extend its reach through third party distribution and social sharing capabilities. Turner Broadcasting is also utilizing Brightcove’s unique player styling features and customizable player templates to introduce localized video experiences on Cartoon Network in Denmark, Germany, Hungary, Italy, Poland, The Netherlands, Romania Spain and Sweden.

Turner Broadcasting plans to roll out additional video content across its websites with the Brightcove platform over the coming months.