Conviva and Adobe have entered into a strategic alliance to make it easier for content companies to deliver the highest quality online video experience to viewers worldwide. This first-of-its-kind integrated solution brings together the Adobe Flash Platform with Conviva's intelligent streaming technology for scaleable, high definition live and on-demand content. As part of the alliance, both companies will collaborate to provide content owners with insights on viewer experiences, and optimize audience engagement to maximize their advertising costs for video. Using Conviva's media control platform, content providers that leverage the Adobe Flash Platform can measure audience trends in real time, and are able to set policies that proactively take action on precise traffic, viewing and video delivery patterns, thus driving the best possible online user experience.

Seventy-five percent of online videos worldwide are viewed using Adobe Flash technology, making it the number one format for viewing video on the Web . By leveraging the real-time data that Conviva delivers on a global scale, content providers utilizing the Flash Platform can optimize the user's online viewing experience, as it relates to bandwidth constraints and resource fluctuations, for situations when a large number of online viewers are seeking popular content simultaneously.

Joint Collaboration

Adobe and Conviva's collaboration will enable content partners, online video platform partners and developers to take full advantage of real-time audience data processing to create new innovations leveraging the Flash Platform for online video delivery. The two companies have collaborated on a number of technical initiatives including video player integration and delivery platform protocol support. Both RTMP streaming and Adobe's new HTTP Dynamic Streaming format will be supported. In addition, Conviva will support Adobe's Open Source Media Framework (OSMF), an open software framework for building feature-rich video players based on the Adobe Flash platform, thereby allowing content owners the ability to immediately activate Conviva services.