Tech Mahindra has entered into a strategic global alliance with Microsoft to address its System Integration requirements for deployments of the award-winning Microsoft Mediaroom IPTV and multimedia software platform. Through the alliance, Tech Mahindra's solution will provide deployment and integration services for new and existing Microsoft Mediaroom broadband service provider customers to deploy IPTV services, which are expected to gain momentum in the coming years.

The alliance will further empower Tech Mahindra in its quest to implement best-performing IPTV solutions and support cutting-edge technologies in interactive digital television. It will also help Tech Mahindra strengthen its IPTV SI capabilities and give both companies an opportunity to expand into new markets.

The alliance, which builds on Tech Mahindra's leadership in integrating end-to-end multimedia solutions and Microsoft’s proven success in bringing connected TV services to market, will give service providers another way to accelerate and differentiate their TV offerings. Microsoft Mediaroom, which enables broadband service providers to deliver new connected TV and entertainment experiences to consumers, is already being deployed or trialed by over 20 service providers worldwide.