Ericsson and Swiss operator sunrise have announced a managed services contract to launch Mobile TV services including Video on Demand in Switzerland. sunrise, part of the TDC group, is also launching the Ericsson Mobile TV Channel Selector which makes watching mobile TV and channel-surfing much more convenient.

By partnering with Ericsson, sunrise will be able to offer TV services, featuring sports, entertainment and news video clips on demand, as well as 24 live local and international channels.

Ericsson will also provide sunrise with the world's quickest channel-selector solution, making mobile TV channel surfing much more convenient - changing from one channel to another needs just one click. This saves time and improves the consumer experience while watching TV on the mobile phone. The Mobile TV client is developed with an Ericsson client partner.

The sunrise-Ericsson partnership includes an integrated, hosted and managed music service based on Ericsson's Service Delivery Platform, offering consumers full-length tracks, ringtones, and wall papers from major record labels. The service, branded "sunrise musicworld", is already live and is a great success among sunrise subscribers.

Kurt Lüscher, COO of Mobile sunrise, says: "sunrise is proud to launch a mobile broadband offering with such advanced value-added services from Ericsson. We are confident that our mobile media offering will be widely accepted by our customers."

Johan Bergendahl, Vice President of Marketing at Ericsson says: "We are proud to continue our successful partnership with sunrise in such a strategic area. Mobile media is a growing area for both sunrise and Ericsson. With this partnership, we can help sunrise provide a first-class consumer experience."

The three-year managed services hosting contract, based on a revenue and risk-sharing model, includes systems integration, round-the-clock operation and maintenance of the service as well as content aggregation with some of Ericsson's leading content partners. Hosting is a fast, easy and cost-efficient way for operators to launch new services.