thePlatform, a leading provider of digital audio and video publishing solutions and Ooh! TV, a free, online entertainment network targeting Generations Y and X, today announced that Ooh! TV has chosen thePlatform Media Publishing System (MPS) to manage and publish digital video for the Ooh! TV entertainment portal unveiled this month.

"Ooh! TV is a great example of the kind of dynamic video portal MPS can power, whether via a broadband, mobile or set-top box platform," said Ian Blaine, co-founder and CEO of thePlatform. "We are very excited about this partnership."

thePlatform MPS enables content owners and aggregators to quickly publish their audio and video content in multiple digital media formats, bit-rates, content categories, and device profiles. ABC News, CourtTV, CNBC Dow Jones, Primedia, Scripps Networks, The Wall Street Journal Online, and media aggregators such as Comcast ("The Fan"), Microsoft (MSN VideoDownloads), and Verizon Wireless (V CAST) use thePlatform MPS to aggregate, manage and publish their digital media for delivery over broadband and mobile networks.

"I am thrilled about the expertise and credibility that thePlatform brings to the table," said Gary S. Murray II, president of Ooh! TV. "thePlatform MPS not only provides us with a proven system for managing digital video online, it also gives us the flexibility to extend our service to the mobile arena in the future."

Ooh! TV plans to revolutionize and revive entertainment media, much like BET and MTV did to music in the 90s. The network delivers a free online alternative to traditional television viewing for the 18-34 years old consumer base. Viewers are able to experience the network's assortment of channels, including comedy, video games, live music performances and more, at home, work, or at a growing list of Wi-Fi hotspots nationwide. Ooh! TV has secured agreements with both major and independent content providers and will showcase a video magazine on plasma screens in malls to ensure guaranteed visibility and continuous traffic.