The entire HDTV supply chain will gather at the upcoming DisplaySearch 4th Annual HDTV Conference: The Future of Television in Los Angeles on August 15-16 at the Beverly Hilton. HDTV is no longer for the early adopters. Attendees will be amazed at the sales and plans for HDTV content and hardware. Top HDTV executives and industry analysts will share their plans for HDTV in the areas of TV broadcasts, movie releases, gaming software and hardware, TV and DVD sales and audio products.

Attendees can expect to hear the following:

HD Content:

• Warner Brothers HD-DVD and Blu-ray movie release plans
• CBS's fall HD line-up
• ESPN's HD plans
• The outlook for HD advertisements
• How many HD games will be on the market this holiday season and next year's holiday season?
• How Warner Brothers, CBS, ESPN and HDNet view content distribution over the internet?

Retailer Session:

• How do regional vs. national retailers compare by technology, brand, etc.
• How do they position the different HDTV technologies
• What is their early experience with HD-DVD and Blu-ray sales
• Holiday season expectations
• Regional sell-through data

Next Generation DVD Session:

• Which format had the stronger launch - HD-DVD or Blu-ray?
• Which format had stronger sales over the past six weeks?
• What is the current attach rate between upconverting DVD players and HDTVs?
• What are the shipment targets and price reduction expectations for the new formats?

TV Electronics:

• How fast are TV IC prices falling and how fast are they expected to continue falling?
• What is the revenue outlook for this segment?
• What does the right solution look like?
• Are single chip solutions a myth or reality?
• How long is it taking for the US TV industry to comply with the FCC mandate?

TV Brand Sessions:

• What is the outlook for 1080p TVs? What percentage of the market do leading brands and analysts believe it will account for by technology?
• Where are flat panel prices going this holiday season and where will they be next year?
• Are there any flat panel supply constraints on the horizon?
• Will flat panel TVs become commoditized?
• How are brands differentiating between LCDs and PDPs? How will this change over time?
• Which TV technology is likely to lead the 40"-42" and 50"-52" markets?
• What is the future for CRT TVs in the US?
• How will new light sources improve microdisplay performance and form factor? Will it change the outlook?

IPTV and Media Centers:

• What will IPTV solutions look like and when can we expect them?
• How will the quality compare?
• How far are we from a cost-effective, highly functional connected home solution?
• What is the outlook for new remote viewing solutions?

HDTV Audio:

• What are the benefits of the latest HD audio codecs?
• What are audio manufacturers doing to improve the audio experience in flat panel TVs?
• What to look for when buying a flat panel TV in terms of audio performance.

Presenting companies for the two day conference include Amazon, Analog Devices, BitRouter, Bjorn's, CBS, Cirrus Logic, DisplaySearch, D2Audio, DivX, Dolby Laboratories, ESPN, Genesis Microchip, Genoa Color, Gennum, HDNet, HP, Ken Crane's, LGE, Luminus Devices, Microsoft, Minerva Networks, Mitsubishi, Novalux, Panasonic, Panasonic Hollywood Lab, Philips, Philips Lighting, Philips Semiconductors, Portrait Displays, Pro Buying Group, QUALCOMM MediaFLOW, Samsung Electronics, Sharp, Silicon Image, Silicon Optix, Sling Media, Sonic Solutions, Sony, Syntax-Brillian, Texas Instruments, THX, Toshiba, Ultimate Electronics, Vizio and Warner Bros.

The full conference agenda is available at www.displaysearchhdtv.com.