Panasonic introduces its flagship PZ850 series, previewed the industry’s first IP enabled television. Building upon the market and critical success of Panasonic’s previous Plasma models, the 2008 PZ850 series includes a number of step-up features that will further strengthen Panasonic’s leadership position.

Panasonic’s VIERA full HD 1080p PZ850 series features four models - the 46-inch class TH-46PZ850, the 50-inch class TH-50PZ850, the 58-inch class TH-58PZ850 and the 65-inch class TH-65PZ850. The introduction of the IP enabled televisions, a technology that provides access to on-line content directly from the televison with VIERA CAST technology, is one of many advances found in the PZ850 line. In addition, the PZ850 series features a Pro Setting Menu, allowing the consumer to access professional calibration software; an improved native resolution contrast ratio of 30,000:1 and a dynamic ratio of 1,000,000:1; Digital Cinema Color Re-Mastering; 24p native reproduction; Game Mode; an SD memory Card slot; RS-232C connection; four HDMI connections; increased luminous efficiency; lead free panels; 100,000 hours to half brightness and a PC input. The 850 series further expands the capabilities of the SD Card feature by utilizing the H.264 codec to display high definition video recorded on a HD camcorder equipped with the H.264 codec.

Recognizing the growing use of Plasma HD televisions in the gaming world, Panasonic created the Game Mode, which minimizes the time lag when displaying game images on the Plasma screen. The Mode synchronizes the response of the game image to the player’s operation, thereby producing an extremely clear image with no motion artifacts.

Digital Cinema Color Re-Mastering is a value added technology that allows for color reproduction, enabling VIERA displays to reproduce the essential colors for viewing movies. 24p native reproduction, which negates the need for 3:2 pulldown, resulting in a smoother picture, is another feature that provides the best possible viewing experience.

Panasonic brings living rooms to life with Google and YouTube

Panasonic and YouTube announce plans to bring big screen High Definition TV viewers quick and easy access to millions of originally created videos from YouTube directly from Panasonic’s new VIERA PZ850 line of Plasma Internet-connected HDTV’s. The new VIERA HDTV’s, equipped with VIERA CAST, also include easy and seamless access to Picasa Web Albums, a free online photo-sharing service from Google.

Panasonic’s new VIERA PZ850 series Plasma HDTV’s with VIERA CAST will enable consumers, using the new and elegant Panasonic VIERA CAST interface, to easily browse, find and watch free videos from YouTube and view photos from their Picasa Web Albums in the comfort of their living room.

"We are thrilled to introduce Panasonic VIERA PZ850 series Internet-Connected HDTV’s with virtual one-click access to YouTube and Picasa Web Albums from Google,” said Toshihiro Sakamoto, President of Panasonic AVC Networks Company. “This is the first time mainstream consumers will be able to easily enjoy YouTube videos from the living room with the enhanced quality of a fully integrated widescreen TV experience. YouTube is already a huge worldwide sensation, and Panasonic VIERA Internet-connected HDTV’s will greatly expand users’ entertainment options.”

The first generation of Panasonic VIERA PZ850 series Internet-connected HDTV’s will be available to consumers in spring 2008.