comScore releases its Video Metrix report for September 2007, revealing that nearly 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.

Google Continues to Lead Online Video Market

September saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with 2.6 billion videos viewed (28.3 percent share of videos), 2.5 billion of which occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million (4.1 percent) and Viacom Digital with 304 million (3.3 percent).

    Top U.S. Online Video Properties* by Videos Viewed
    September 2007
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

    Property                                      (MM)              Videos
    Total Internet                               9,211              100.0
    Google Sites                                 2,608               28.3
    Fox Interactive Media                          387                4.2
    Yahoo! Sites                                   381                4.1
    Viacom Digital                                 304                3.3
    Time Warner Network                            198                2.2
    Microsoft Sites                                194                2.1
    Disney Online                                   92                1.0
    ESPN                                            89                1.0
    Comcast Corporation                             52                0.6
    CBS Corporation                                 48                0.5

    *Rankings based on video content sites; excludes video server networks.
     Online video includes both streaming and progressive download video.

In total, nearly 136 million Americans, or approximately three in four U.S Internet users, viewed online video in September. Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo! Sites with 39.6 million.

    Top U.S. Online Video Properties* by Unique Video Viewers
    September 2007
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

                               Unique Viewers            Percent of all U.S.
    Property                       (000)                    Internet Users
    Total Internet                135,990                     74.8
    Google Sites                   71,589                     39.4
    Fox Interactive Media          41,187                     22.6
    Yahoo! Sites                   39,553                     21.7
    Time Warner Network            30,798                     16.9
    Microsoft Sites                28,066                     15.4
    Viacom Digital                 25,381                     14.0
    Bodog                          16,914                      9.3
    ESPN                           10,746                      5.9
    Disney Online                  10,541                      5.8
    CBS Corporation                 8,212                      4.5

    *Rankings based on video content sites; excludes video server networks. 
     Online video includes both streaming and progressive download video.

Other notable findings from September 2007 include:

• Nearly 70 million people viewed more than 2.5 billion videos on YouTube.com.
• More than 38 million people viewed approximately 360 million videos on MySpace.com. MySpace TV accounted for 766,000 viewers and 1.1 million videos.
• Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes).
• The average online video duration was 2.7 minutes.
• The average online video viewer consumed 68 videos, or more than two per day.