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BBC Worldwide and Babelgum Sign Content Deal
BBC Worldwide
has signed a global deal with Internet TV platform
Babelgum
to provide clip content from a range of natural history, travel and other factual shows in the BBC Worldwide portfolio.
Under the deal BBC Worldwide will provide a variety of short-form content from a range of programmes including a number of David Attenborough documentaries in addition to Tribe and Top Gear for viewing on the Babelgum platform. Clips shown on the service will be supported by advertising and made available through three new branded channels: “BBC LoveEarth” and “BBC Knowledge” available today and “BBC Entertainment” early next week.
The deal with Babelgum represents a move by BBC Worldwide, the BBC’s commercial arm, to further broaden the reach of its content to new channels and outlets, to engage with audiences around the world.
An independent Web TV platform supported by advertising, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the internet, offering professionally produced and copyright protected programming on-demand to a global audience.
Posted on Jul 10, 2008
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