Widevine Technologies announced support for the Adobe Flash video format. Its multi-format copy protection now includes the protection of Macromedia Flash video — the most ubiquitous video format in use today, with approximately 750 million downloads. Widevine Cypher is currently used by three major TV networks and leading video retailers for Internet video delivery to PCs, Macs, portable media players and other devices.

In contrast to traditional DRM technologies — such as Apple’s FairPlay and Microsoft’s Windows Media DRM, which restrict content purchase and usage to specific devices, video formats and online services — Widevine opens DRM interoperability to all platforms, networks and video devices. This Switzerland of DRM approach enables total consumer flexibility.