BrightRoll has maintained its position as the third largest video property in the U.S., according to numbers released by comScore Networks.

According to comScore's January Video Metrix report, BrightRoll now reaches more than 47 million unique viewers each month and has a 27 percent viewer penetration rate. BrightRoll has been ranked among comScore's top 10 video properties in the United States since May 2009, became the third largest property in July 2009 and continues to be the dominant ad network to appear on this list.

The company's network of high-quality sites serves as the basis for real engagement with well-defined audiences at a fraction of the cost of television buys.

BrightRoll's measurement tools and innovative advertising programs have long been helping brands to make the transition from television to online. The company's Performance Pricing program gives advertisers a range of engagement and performance-based advertising options, while its Video Impact service allows brands to measure the offline sales impact of the campaigns they run with BrightRoll. The company has seen tremendous success with global CPG brands like Reckitt Benckiser, which teamed up with BrightRoll as part of the company's $20M marketing budget shift from television to online.