Parks Associates is hosting the workshop Business Cases for Emerging Video Services at TelcoTV 2008 on November 11. TelcoTV, November 11-13, the Anaheim Convention Center, is the premier event for the exploration of a comprehensive entertainment convergence strategy.

The workshop addresses the business case for emerging video services, including multichannel television and broadband video. Parks Associates forecasts that by 2012, almost 33 million U.S. households will have broadband services capable of streaming high-definition video. This finding adds new dimensions to the television services market, which grew to over 800 million households worldwide in 2007. Telco/IPTV services in particular jumped to more than 13 million households in 2007.

    
    Presenters:
           Jayant Dasari, Parks Associates
           Kurt Scherf, Parks Associates

    Sessions:
           Building a Compelling Television Service
           Broadband Video: To the TV and Beyond
           How the Internet Meets the Television
           The Business Case for Advanced Advertising Features
           Building the Interactive Advertising Business Case

    Speakers:
           Nimrod Ben-Natan, Harmonic
           Steve Borelli, Integra5
           Jonathan Bokor, TANDBERG Television
           Matt Cannard, Widevine Technologies
           Brian Donnelly, Icron Technologies
           Jason Harvey, ActiveVideo Networks
           Leszek Izdebski, Cisco Systems
           Howard Rubin, SeaChange International
           Paula Suthern, Ensequence
           Adam Tom, RGB Networks

Attendees receive information about the competitive environment for television services, insight into video trends and advertising business models, and consumer data on use cases and preferences.

During TelcoTV, Kurt Scherf is moderating the session Integrating the Social Network Experience: Fad or reality? on Wednesday, November 12, from 4:30-5:30 p.m.