BroadRelay, Inc., a Philadelphia-based technology, media and entertainment company, and a wholly owned subsidiary of BroadRelay Holdings, Inc., announced the launch of its new Chinese-language online entertainment channel under the "SIVOO" brand name. The Company also announced the signing of a three-year agreement with the Silk Road Company for additional programming to be added to the channel in the near future. This content includes 8 - 12 hours of unique television programming from China daily, including news, music, sports, variety shows, children's programming and political news. BroadRelay has the exclusive international broadband distribution rights for each day's programming for six months.

Movies currently appearing on "SIVOO Chinese" include such well-known titles as "In the Mood For Love," "2046," "House of Flying Daggers" and "Hero" and feature many well-known actors such as: Tony Leung, Andy Lau, Leslie Cheung, Stephen Chow, Wong Kar Wai, Zhang Ziyi and Maggie Cheung. The channel includes selections in Cantonese and Mandarin, many with traditional Chinese, simplified Chinese and English subtitles.

Daniel Leon, BroadRelay's VP of International Programming said, "BroadRelay is excited to offer its Chinese customers first-rate programming delivered daily from China's top TV broadcasters. The introduction of this current content makes 'SIVOO Chinese' a one-of-a-kind TV platform on the Internet. We are also very pleased to expand our strategic partnership with the Silk Road Company and we are looking forward to adding more high-quality programming through this important relationship in the near future."

Stephen Archibald, the Company's VP of Sales and Marketing added, "I'm very excited about the launch of this new channel and the upcoming daily programming that will soon be added. There are over 2 million Chinese speakers in the U.S. alone; next to English, it's the most common language on the Internet. This will provide sponsors and advertisers interested in reaching this valuable market segment a fantastic vehicle to target their messages specifically to these consumers."

BroadRelay currently has agreements with international content providers covering hundreds of movies in 17 languages. SIVOO's first offering, a Spanish-language pay-per-view movie channel, was relaunched in December 2005.