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National Geographic Channel Hopes to Take a Bite Out of Competition
National Geographic Channel
is launching a broadband-video Web site with six subdivisions by genre. The ad-supported site is launching with 1,500 clips grouped into "Animals & Nature," "Exploration & Adventure," "History & Events," "People & Places," "Science & Technology" and “Nat Geo Wild”. While most of the video will be clips, each channel will feature a new longer video from 15 minutes to one hour each week. The site will also begin letting users post clips to their own sites or share them via e-mail.
National Geographic Channel plans to add four new video channels to its Web site each year; is changing its Web approach in the face of competition from the similarly themed
Discovery Communications networks
and
The History Channel
. Both have invested in online improvements in the past year as all networks try to figure out how to best exploit their video online.
Posted on Feb 05, 2008
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