ROO Group announces the launch of its new brand identity to better reflect the company's updated strategic direction and corporate initiatives. The new brand, KIT digital, represents the company's operational platform and focus on "Knowledge, Imagination and Technology" to provide its clients with the strategies and tools necessary to harness the significant potential of Internet video.

KIT digital works closely with consumer brands and content owners including Verizon, News Corp., Google, Sensis, RCS and Telstra to develop and implement comprehensive, customized solutions for maximizing and monetizing their online assets.

To enhance its service offering, the company recently announced the acquisition and integration of its subsidiary, Sputnik Agency, a leading interactive marketing agency that has worked with clients including Holden (General Motors), BP and Saab Australia.

Last month, the company entered into a content distribution agreement with Kamera Content, a company that enables corporate clients such as Vodafone, MSN, Orange, Telefonica and China Mobile to deliver IPTV to their customers via both mobile and online networks. At the same time, KIT digital (then ROO Group) entered into a letter of intent to purchase 100% of the capital stock of Kamera, a transaction that adds full mobile distribution capabilities to KIT digital's online video service offering.

The KIT digital 360 degree program provides clients in media & entertainment, retail, automotive and financial services with a digital media management package which allows these clients to profitably market online video under their own brand, and includes the following salient features:

Device-agnostic, multi-lingual platform for content management and delivery:

• Workflow and publishing
• Video player experience
• Content streaming (live and VoD)
• Indexing and storage
• Advertising
• Content and analytics
• Rights management
• Customer service

Comprehensive interactive agency services:

• Content syndication and programming
• Creative development and brand management
• Campaign development
• Strategy and planning