mirada is entering a strategic TV partnership with Ericsson. The agreement means that mirada will integrate its innovative Navi Electronic Programme Guide with the award-winning Ericsson IPTV middleware solution to ensure that operators can provide their customers with the best possible advanced TV services. As part of the agreement, Mirada’s Navi EPG will be included in Ericsson’s IPTV product catalogue and will be offered to customers worldwide. mirada has been developing EPG applications for more than 10 years and has used this experience to ensure that the Navi EPG is intuitive, simple to learn and use, yet highly powerful.

mirada’s Navi EPG

mirada has used all its experience of producing TV EPGs and on-demand user interfaces in the design of its advanced Navi EPG solution. The key aim of Navi is to provide the operator with a powerful and flexible EPG and user interface, while at the same time providing the consumer with a simple yet highly functional method of reducing the time required to enjoy and interact with content and services.

Central to the Navi design philosophy are the following principles:

• Enable operators to launch and integrate new services successfully with broadcast-centric content delivery
• Ensure that Navi is simple to learn and use and provides a coherent ‘look and feel’ across all an operators services
• Make it as easy as possible for operators to integrate new services within its current consumer offerings