Mixpo and Comcast Spotlight agree to enable clients’ to turn existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast’s online advertising opportunities, including placement of online video ads in standard display ad areas on Comcast.net, a top U.S. Website and the portal for more than 14.6 million High-Speed Internet subscribers, or Vehix.com, a leading automotive portal owned by Comcast.

Comcast Spotlight’s ad sales professionals will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets.

Until recently, online video advertising has been focused mostly on monetizing content for the benefit of larger advertisers with pre- or post-roll ad creative. Now, Comcast Spotlight can leverage Mixpo’s platform to monetize and expand online display ad inventory for small and mid-sized advertisers. The local online video market is growing rapidly: The Kelsey Group’s U.S. Local Video Forecast (2007-2012), projects that local online video ad revenues will increase to US$1.5 billion by the end of 2012—representing 11.6% of their online budgets.

The recently-launched Mixpo platform consists of five integrated components, including:

• The VideoAd, a dynamic video advertising player that will play in 300x250 standard IAB units on Comcast properties and delivers high-quality video AND direct response lead generation capability.
• The Studio, where companies can easily create high-quality VideoAds from existing video, photo, and audio files, from a broad range of stock media options; Ad Rotation, which allows companies to test and compare different versions of a VideoAd for effectiveness;
• The Dashboard, where clients measure how a VideoAd is performing by tracking the number of impressions and views, play-through and conversion, viewers’ geographic locations, and referring sites;
• Automatically generated landing pages for each VideoAd, providing the search terms and other meta data to maximize exposure to more than 100 video sites powered by a range of search engines, including Google, Yahoo, and Blinkx.