Latens SystemsNarrowstep Inc., the TV on the Internet Company, announced that its proprietary technology, telvOS (Television Operating System) was chosen to power the Country Channel, the first broadband TV station designed for outdoor enthusiasts and for people with a passion for living in the countryside. The channel is dedicated to country-life communities, and went live on a 24/7 basis, on June 9th 2006.

The Country Channel covers subjects of interest to people living in the countryside, providing targeted, relevant information to those who live, work or play, close to nature. It aims to appeal to fast-growing outdoors groups such as horseback riders and breeders, wildlife spotters and bird watchers, conservationists, hikers, walkers, fishers, truck farmers and weekend farmers. It also appeals to the societies and clubs that these people belong to.

Paul Aitken, Country Channel Managing Director, said, "We selected Narrowstep because we were impressed by its track record of delivering high quality TV channels via broadband, and, frankly, because their channels are so easy to access. Narrowstep was an obvious choice for us; we are not a competitor to existing TV networks with their mass medium distribution, but are targeting a special interest group -- country folks. And the power of telvOS provides the ideal tool to deliver content that brings those within this varied interest group together."

Aitken continued, "We see the Country Channel becoming the outstanding source of country life programming, where people can watch what they want when they want. This is a ground-breaking opportunity for us and we are excited to be working with Narrowstep."

Steve Beaumont, CEO of Narrowstep, said, "We are delighted that Country Channel chose Narrowstep as its partner in its endeavor to unite the broad spectrum of country interests and pursuits through one, easily accessible medium, and we look forward to supporting its efforts."

The Country Channel is available on subscription, with a startup price of 16.99 pounds for a full year. In order to provide as full an experience for viewers as possible, The Country Channel also encourages appropriate advertising and sponsors, who can bring information and services to the audience.

The Country Channel is being championed in the UK by many well-known personalities including Lucinda Prior-Palmer -- Olympic show jumping medalist and TV personalities Rob Bonnet, Graeme Garden, Tony Francis and Wendy Nelson.