adap.tv has closed a Series A funding round of $10 million from new investor Redpoint Ventures and existing investor Gemini Israel Funds, to enhance and expand the company's product offerings, broaden recruitment efforts, and grow operations.

A pioneer in the field of online video advertising, adap.tv's advertising platform unlocks the value of the entire video by offering viewer-friendly advertising and message placement functionality that extends beyond pre- and post-roll advertising spots. Utilizing sophisticated algorithms that not only analyze video content and determine the most relevant ad, the company's technology adapts in real time to viewer behavior, thereby increasing the success rates for publishers and advertisers alike.

"adap.tv's ability to leverage and customize online video content extends the power and value of online advertising," said Danny Cohen, a partner at Gemini Israel Funds. "In just a few months, adap.tv has demonstrated a strong ability to execute by establishing significant partnerships with industry leaders such as Metacafe and thePlatform, and driving immediate results for publishers and advertisers."