Research and Markets has announced the addition of the "IPTV Forecasts" report to their offering.

Covering 73 countries, Digital TV Research forecasts that the number of homes paying for IPTV will rocket to 155 million by end-2016, up from 35 million at end-2010. The IPTV Forecasts report goes on to explain that the Asia Pacific region will supply 85 million of the 120 million additional subscribers during this period. In fact, China will provide 70 million of the 2016 total subscribers, up by more than 10 times its end-2010 total. By 2016, 83% of the paying IPTV subscribers will take triple-play [TV, broadband and telephony services], with 10% paying for dual-play [TV and broadband] and only 7% as standalone TV subscribers.

Global IPTV penetration was only 2.6% of TV households at end-2010, but will climb to 10.5% by end-2016. IPTV penetration will reach 12% in Asia Pacific, Eastern Europe and Western Europe. By 2016, penetration will be highest in Cyprus (42%).