60Frames a new company dedicated to the financing, ad sales and syndication of professionally-produced online content, launched today. 60Frames provides professional content creators access to financing, speed to market, greater ownership over their intellectual property and participation in all revenue streams including advertising. The company will also collaborate with advertisers to create immersive online branding to better connect their company and products to targeted audiences. Consumers will be able to view 60Frames’ original programming through top video portals, social network Web sites, and mobile and emerging broadband outlets. 60Frames will be working with artists that include visionary filmmakers Joel and Ethan Coen, who will create content for 60Frames, as well as serve on a Creative Advisory Board.

60Frames has raised $3.5 million in funding. It was incubated by leading Hollywood talent and literary agency United Talent Agency and innovative Internet-based advertising agency Spot Runner. The company was formed in response to the creative and advertising communities’ need to optimize the financial and creative potential of digital content distributed through the Internet. It is backed by prominent institutional and individual investors, including Tudor Investment Corporation1 and the Pilot Group co-founded by Robert Pittman.

Spot Runner’s expertise and innovations in advertising and technology give 60Frames an unprecedented advantage in developing interactive marketing around groundbreaking online content. Spot Runner will work with 60Frames to build advertising models, formats and technologies. In addition, Spot Runner’s sales force will represent 60Frames in creating relationships with leading marketers and selling advertising inventory.

60Frames' programming will initially focus on short-form comedic productions and will expand to include dramatic, informative, educational and other types of online video. Additional announcements concerning artists, content, advertising and distribution partners will be made shortly.