Sigma Systems has been enlisted to educate conference attendees on media transformation in North America at the upcoming IPTV World Forum conference, which takes place July 22-23, 2008 in Chicago.

Brian Cappellani, Sigma's Chief Technology Officer, will join industry colleagues to evaluate the evolution to on-demand programming and the role of scheduled TV. Panelists will also discuss cable as an all-IP video delivery platform, the future for single-play providers and whether satellite will have to build or buy its way into the triple-play market. In addition, the session will cover the telco IPTV market and what telcos may be planning to do if IPTV fails to meet expectations.

"Investigating Media Transformation in North America" takes place on July 22, 2008 at 12:30pm as part of Session Two: Media Moguls. Session Two highlights the way telcos are harnessing multiple networks and devices to bring television and VOD to market, and ponders whether they are setting the agenda for all television providers of the future.

Media and Analyst Briefings

IPTV World Forum North America takes place July 22-23, 2008 at the McCormick Place Convention Center in Chicago. Additional information is available from the conference web site at http://www.iptv-northamerica.com/component/option,com_frontpage/Itemid,1/.