Research and Markets has announced the addition of Frost & Sullivan's new report "IPTV Business Case: The Blue-Ocean Still Murky in Parts" to their offering. This research service compare the IPTV business case, service deployment, marketing strategies of the service providers in Asia Pacific and major players in Europe and USA. It also provides an insight of industry challenges, market drivers, market restraints, competitive matrix comparison of 13 markets in Asia Pacific for IPTV services based on market dynamics, network economics and content availability.

Market Overview

With telecommunication systems advancing rapidly toward technological ubiquity, IPTV is fast gaining ground in Asia Pacific. IPTV is a comparatively nascent technology, and its deployment is closely interlinked with the availability of high-speed broadband networks. Providers equipped with high broadband transmission networks are uniquely placed to drive IPTV penetration, as they have the capacity to upscale their offerings to introduce bandwidth-intensive services such as high-definition television (HDTV). 'A service provider with broadband service upwards of 10 mega bits per second (Mbps) must offer IPTV service to fully exploit the bandwidth potential of its network,' notes the analyst of this research service. 'Service providers that lack high-speed broadband networks will need to make heavy investment to upgrade their networks to offer IPTV service.' Although the business case may be an issue in these markets, it can be viewed as an opportunity to take broadband to the masses by riding on pay TV services.