Developing a successful value-added service business is essential for future revenue growth for wireline operators. Of such services IPTV is currently one of the biggest opportunities, as it not only opens up the broadcast TV market to telecoms operators but also a whole realm of possibilities around interactive video services and applications, as well as adjacent opportunities such as advertising. IPTV has consequently become one of the most discussed topics in the consumer telecoms space over the past 12 months. This report highlights the major tends, opportunities, issues and threats faced by operators moving into this industry.