Smart Digivision MyWay IPTV service is taking full advantage of comprehensive software, systems and services from SeaChange International, the proven leader in IPTV and on-demand television solutions. Customers of Bharat Sanchar Nigam, the nation’s largest telco and the world’s 7th largest, and Mahanagar Telephone Nigam are among the first to enjoy the unprecedented depth and richness of MyWay’s on-demand, broadcast and convergence offerings.

Deployments of the SeaChange TV Navigator middleware and electronic program guide, SeaChange video-on-demand systems and a bouquet of settop applications began in late 2008 under an aggressive strategy to bring MyWay to three million subscribers across India over the next few years on the BSNL and MTNL broadband networks. Ultimately, the MyWay line-up will encompass pause live TV; convergence services for integrated e-mail, live e-mail chat, news ticker and railway information; an on-demand library of DVDs, music and games; and 150 broadcast TV channels.

As principal integrator SeaChange is orchestrating the IPTV rollout over BSNL and MTNL, a leadership role its Professional Services division has taken around the world in numerous other launches of massive scope and complexity.

In addition to IPTV middleware, video-on-demand servers and software, subscriber applications, and integration, telcos around the world are building IPTV businesses with SeaChange content acquisition services and solutions for advertising, broadcasting and mobile video-on-demand. SeaChange VOD and IPTV customers are among the world’s best known telco brands: KDDI, NTT-East and NTT-COM/ODTV (Japan), MTS/Allstream and TELUS (Canada); OTE (Greece); Telekom Austria; TMNet (Malaysia); Turk Telekom (Turkey); and Verizon (U.S.).