Latens and GoBackTV announce details of their partnership for a joint solution for the delivery of IPTV over Cable for small- to medium-sized cable operators in North America.

Together, the combination offers cable operators a cost effective IPTV delivery solution across cable infrastructure. The integrated solution provides cable operators an opportunity to expand their service portfolio and generate more revenue through advanced television services, while also providing an opportunity to reduce costs in the overall TV service for operators delivering over both Cable and Telco infrastructure.

Increased competition from satellite and telco providers is forcing cable operators to introduce new IPTV services so they can retain and gain new customers. Cable customers are demanding more services such as high quality digital broadcast content, television time-shifting, and video on demand, which the cable operator can now provide via IPTV over their existing cable infrastructure.

Latens unique software CAS solution will protect content across all networks - Cable, IP, DTH, DTT - be it one way, two way or hybrid. This allows the operator to run the same CAS across any type of network from one single headend thereby minimizing operating costs. GoBackTV’s RetroVue® system complements Latens’ CAS solution by providing unified interactive television services over the same variety of networks.