Dailymotion launched a US version of the popular site. The localized US portal to Dailymotion delivers the highest-quality online video entertainment experience, with premium-level programming and superior video streaming and viewing technology. The US site also launches with the MotionMaker program that identifies and rewards outstanding contributors to the Dailymotion creative community.

Dailymotion’s US launch is accompanied by planned implementation of monetization strategies for both content partners and for Dailymotion. These monetization programs for content partners, which will include banner and innovative forms of in-video advertising, enable even the most global of advertisers to reach consumers at the most local level. Advertisers will be able to reach one of the largest online audiences through the use of contextual in-stream ads as well as via niche and behavioral targeting through channels. Revenue sharing agreements are available to media companies as well as individual content creators through the MotionMaker program.

Dailymotion’s US and global expansion is being led by an expanded media industry executive team. Catherine Mullen, former General Manager of MTV UK and Ireland and executive vice president of fuse, will be leading international content acquisition and development initiatives. Joy Marcus, former senior vice president of global marketing at Time Warner, will be heading Dailymotion’s US expansion, the site’s biggest market outside of France. Mullen and Marcus, along with distribution and German head Werner Brell, previously worked together at MTV Networks. The International management team is rounded out in the UK by Michelle Goff, who will be in charge of talent partnerships and sponsorships.

In addition to the new media industry senior management team, Dailymotion has recruited a specialized creative and programming team. Danny Passman, formerly of MTV Networks and a development executive at fuse and VH1, is leading one of the first teams in the role of senior creative director. Passman’s team will be working with existing content, the MotionMaker program and the professional community to turn user-generated content into high-quality video entertainment.