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Mediathink Releases 'Understanding the Impact of Online Video (iVOD) on Marketing and Advertising' White Paper
On the heels of its prescient White Paper on RSS for marketers written 2 years ago,
Mediathink
releases its free White Paper on Internet video on demand (also known as IPTV) and its impact on marketers and advertising-with a special focus on consumer generated content.
"The Mediathink team interviewed and researched over 56 providers of Internet video, Internet video ad services and Internet video content aggregators," said Tom Barnes, Founder of Mediathink, an Atlanta-based marketing strategy firm.
"It's tradition at Mediathink to research the latest tools and tactics and bring solid, reliable information to peers, customers and prospects as a means of making marketing more accountable," Barnes continued.
Mediathink's RSS White Paper (which can be viewed at http://www.mediathink.com/rss/whitepaper.asp) is still one of the most utilized resources on the Internet for basic RSS orientation. The firm is hoping the same holds true for its White Paper on Internet video.
"The Internet video space is growing even faster than RSS. We're continually encouraged and fascinated by the rate of adoption of new technology. The 18-24 demographic is particularly adept at using new tools and finding ways to consume and create new media. Marketers must stay on top of these trends or risk loosing brand relevancy," Barnes concluded.
Large video portals such as Google video, YouTube, and iFilm as well as smaller players like Vimeo, Freevideoblog.com and Sharkle are all covered in the paper. Clarity and distinction between business models and approaches are examined and handicapped.
Key terms are defined and industry leaders are interviewed. Performance shootouts are provided as well as overall ratings of various companies in the business of serving and enabling consumer generated video content.
The White Paper can be accessed here:
http://www.mediathink.com/tactical/ivod_WhitePaper.asp
.
Posted on May 16, 2006
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