Research and Markets has announced the addition of The Role of DRM in the Broadcast Sector - Strategy Focus to their offering.

The need for content protection in the broadcast sector is moving beyond traditional cable and satellite platforms. Consumers are increasingly demanding greater portability of broadcast content, while the nascent IPTV sector provides significant greenfield opportunities.

Scope of this title:

• Provides an overview of the ways in which DRM can help pay-TV operators to extend the scope of their offerings.
• Examines changing competitive dynamics across the pay-TV sector, where conditional access vendors are coming up against new DRM-centric providers.

Highlights of this title:
The proliferation of IPTV services has opened up a new market for DRM solution providers; while the potential for new entrants to compete with traditional CA vendors in the cable and satellite sector seems limited in the short term, the different requirements and expectations of IPTV operators provides significant short-term opportunities.

Cable and satellite operators will need to provide their subscribers with greater content flexibility in order to meet the challenge from emerging IPTV providers. However, while the ability to transfer content between devices is likely to prove highly appealing to consumers, content owners are understandably keen to protect their assets.

Reasons to order your copy:

• Understand how DRM solutions offer the potential to develop new business models to better meet the demands of consumers and content providers.
• Gain an insight into how the emergence of IPTV service will change the dynamics of the pay-TV content protection market.

Topics Covered

• DRM provides new opportunities across the broadcast sector
• Conditional access solutions provide protection in the established pay-TV market
• DRM goes beyond traditional conditional access solutions
• DRM solutions are unlikely to displace CA in the traditional pay-TV environment in the short term
• New distribution channels provide a significant opportunity for DRM providers
• IPTV rollout drives the need for robust DRM
• IPTV market development is still limited
• Conditional access providers are coming up against new competition
• Traditional conditional access providers are evolving to the meet the IPTV challenge
• Emerging DRM providers take more of a software-based approach
• Will software-based DRM be sufficiently secure?
• Microsofts end-to-end approach to IPTV may restrict DRM competition
• Competitors suggest that Microsofts customers may be locked into inflexible DRM
• Further developments can be expected in the IPTV DRM space
• Cable and satellite operators will increasingly deploy DRM to enable greater flexibility
• Increasing consumer demand for flexible content usage will drive need for flexible DRM
• SVP alliance seeking to enable greater content flexibility
• SmartRight proposes a smartcard-based approach
• CA-to-DRM bridges offer a potential answer to operator and consumer demands
• Interoperability between DRM solutions crucial to long-term market development

For more information visit http://www.researchandmarkets.com/reports/c37039.