The demand for IPTV has shown explosive growth over the last 12 months. Recent research by MRG, Inc predicts that the number of IPTV subscribers worldwide will continue to grow at 31% per year to reach 83 million by 2013, creating a $38 billion marketplace for services alone.

This revolution in the delivery of broadcast content is creating vast opportunities for application developers, content providers and technology companies alike. The IBC2010 IPTV Zone will bring together many organisations and technologies emerging as major forces in this new market and provide the opportunity for them to showcase their capabilities at the heart of the broadcast industry's leading international conference and exhibition.

Now in its fourth year, the IBC2010 IPTV Zone has been expanded to form a hub for a new area and visitor attraction showcasing advances in connected consumer devices and exploring their impact on content creation and distribution.

The IBC2010 IPTV Zone will be accompanied by the IBC2010 IPTV Zone Business Briefings to which attendance is free. These briefings will examine some of the issues and opportunities arising from this revolution in broadcast content delivery in further detail and are intended to reinforce and complement the established peer reviewed, paid-delegate IBC Conference. Amongst the subjects addressed at this year’s Business Briefings will be the impact of new technologies on traditional revenue streams and the emergence of new business models and funding mechanisms.

The IPTV Zone at IBC2010 is being jointly developed and marketed by IBC, IT Europa and BPL. The IBC2010 exhibition takes place from 10th - 14th September 2010 at the RAI, Amsterdam.