mPhase Technologies will work with BitBand to integrate its Video On Demand technology with the mPhase TV+ System video entertainment middleware offer it markets to broadband operators as an integrated system to support interactive IPTV services.

The combined features will provide the network operators that mPhase serves with the ability to scale their Video On Demand offers as consumers discover the convenience of ordering entertainment on demand.

The BitBand Video Delivery System for IPTV has two flexible components: the Vision family of video appliance-servers was designed "from the ground up" to stream true on-demand high quality rich media to end-users over IP; and the Maestro Content Distribution & Management Suite which enables Service Providers to manage large, geographically distributed networks of servers.

"Combining BitBand Video Delivery Platform with mPhase video entertainment middleware creates a appealing end-to-end IPTV solution," added Yuval Sovinsky, executive vice president Strategy & Marketing for BitBand. "Such a combined solution will enable Telcos to enjoy short time-to-market and reduced risk in launching IPTV services."