PreciseStatistics provides a complete system for IPTV operators allowing for audience measurement in real-time. The entire media industry is currently adapting to the possibilities that IPTV offers. Traditionally, TV advertisements are targeted to specific audiences associated with the media. The TV audience measurement industry as an independent third-party has provided the means to gather statistics on the audience that in turn were the basis for future media distribution, program planning, and charging for advertisements slots.

The projected growth of IPTV and the Internet as a viable distribution medium for TV has changed the possibilities to measure audiences through a now available feedback channel that was not available in traditional TV distribution and that allowed for only small sample sizes and limited precision.

PreciseStatistics provides the technology that lets the media industry benefit from IPTV by precise audience measurements. The entire IPTV audience is now contributing to the audience measurement and the precision is outstanding. In addition, the audience measures are real-time and are instantly available.

The technology allows to track audience behavior for millions of viewers in real-time. Advanced head-end technology in the form of a 1U server called PreciseStatistics Insight is all that is required to be deployed inside the IPTV network.

Contact: PreciseStatistics Europe, Tel.: +49 721 151 315257, Email: sales@precisestatistics.com