Enhanced, Upgraded Broadband Platform on NickJr.com Offers Parents and Preschoolers Exclusive Programming Content Via the Internet

A new version of Nick Jr. Video, designed for preschoolers, launches with upgraded video quality and new featured content on Aug. 16. Nick Jr. Video, available on NickJr.com, is a broadband video service that allows kids to watch short- and long-form programming online, in full-screen. Part of Nickelodeon Online's recently launched TurboNick platform, Nick Jr. Video is the latest multiplatform experience created to allow kids to access Nickelodeon, joining its existing Video on Demand offerings on cable, as well as ring tones and video clips that are available via wireless providers.

"Nick Jr. Video complements the Nick Jr. preschool television block to provide 'play along' programming online, anytime of the day," said Kyra Reppen, vice president and general manager, NickJr.com. "With this service, we can deliver favorite programming for preschoolers and parents when they want it, using the latest technology and in a preschooler-friendly environment. In addition, we can showcase brand-new and classic material."

Nick Jr. Video will provide a sneak peek of the Dora the Explorer spin-off series, Go, Diego, Go!, almost two weeks prior to its Sept 6 on-air debut. The episode, entitled "Diego Saves the Mommy and Baby Sloth," finds Diego helping Sammy the Sloth rescue his mommy and Baby Sloth from a muddy mud slide. Full-length episodes of Dora the Explorer, Blue's Clues, Little Bill, Oswald and Gullah Gullah Island will also be available at Nick Jr. Video's launch. In addition, more than 70 videos from preschoolers' favorite Nick Jr. shows, short stories, music video content and interstitials, as well as programming favorites from Nick's digital preschool network, Noggin, like Oobi, Laurie Berkner and more, will be featured. Programming will be refreshed on a bi-weekly basis.

Two never-before-seen shorts, Mighty Bug 5 and Downward Doghouse, also debut on the Nick Jr. Video platform prior to their on-air and Verizon V-Cast premieres. Downward Doghouse, the first Nick Jr. property to feature an intergenerational Chinese American family, encourages preschoolers to care for their environment with humor while joyfully exploring Chinese language, food, culture and yoga. Mighty Bug 5 features five bugs - Jason, Antny, Ruby, Lizzy and Parnell - with super powers, and with the help of the viewer they solve problems and battle injustice. NickJr.com will also launch Mighty Bug 5 and Downward Doghouse interactive games on Aug. 16.

Nick Jr. Video also features the addition of playlists and the option to view video in full screen format. Stephanie, the energetic, pink-haired star from the Nick Jr. Icelandic series LazyTown, is the host of Nick Jr. Video and helps preschoolers navigate the site through exclusive interstitials.

Nick Jr. Video officially launches with a promotional campaign on Aug. 16. The platform's soft launch phase began Aug. 10.

Nick Jr. Video is powered by TurboNick, which launched online in July. TurboNick is a broadband video platform that allows kids to watch short form or full length shows online at any time. Using TurboNick on Nick.com, kids can access video content on their computers through multiple gateways that feature new and classic favorites from the extensive Nickelodeon library, movie trailers, music videos, game demonstrations and live-action programming.

Also available on the TurboNick platform at NickJr.com is Nick Jr. Parent's TV, a broadband video programming service developed exclusively for parents. Nick Jr. Parents TV features one- to three-minute videos showcasing easy-to-do parent-child do-together craft projects, such as how to create The Backyardigans finger puppets or make musical instruments. Parents can also go "backstage" and take a glimpse at the world of Nick Jr. through exclusive interviews with network talent, and view parenting advice segments with Nick Jr. Family Magazine's Editor-in-Chief, Freddi Greenberg. Related editorial information and printables like recipes and instructions accompany each video.

NickJr.com, for preschoolers and their parents, launched in 1998 and uses bold graphics, animation and interactivity to bring the "play to learn" spirit of Nick Jr. to the web. In 2000, NickJr.com re-launched as a parenting site with Nick Jr. Playtime as its preschooler game area. The site offers a wide range of resources to help parents make the most of their time with their preschoolers, featuring everything from party ideas, car games and printables to seasonal and holiday activities, and a recently launched "off to school" site.