Sony announces that owners of Sony networked BRAVIA HDTVs and Blu-ray Disc players will be able to enjoy an exclusive in-home opportunity to rent the Sony Pictures animated hit, “Cloudy with a Chance of Meatballs,” four weeks before it is available at retail.

Starting today, customers who purchase a networked BRAVIA HDTV or Blu-ray Disc player and register the device between Nov. 9, 2009 and Jan. 4, 2010, will receive a free 24-hour rental of the movie in high definition (a value of $24.95).

From Dec. 8, 2009 through Jan. 4, 2010, the movie will be offered for rent at a cost of $24.95 on all current networked BRAVIA HDTVs, including the W5100, Z5100, XBR9 and XBR10 series as well as the company’s new BDP-N460 Network Blu-ray Disc player.

Customers who already own networked BRAVIA HDTVs or have earlier BRAVIA models equipped with the BRAVIA Internet Video Link can rent the movie during this exclusive time period. Televisions and Blu-ray Disc players must be connected to the internet to receive the movie.

The initiative will be supported by a special broadcast advertisement featuring “Cloudy with a Chance of Meatballs” animated characters Sam (Anna Ferris) and Flint (Bill Hader). The ad will beginning Nov. 9, 2009.