Research and Markets has announced the addition of the eMarketer report: Internet Video Audience to their offering.

No matter how you measure it, more people are watching more online video more frequently than ever before. And yet rapidly increasing audience size and interest have not translated into a large advertising market. The question is: Will it ever?

Attention: Advertising Agencies, Marketers, Television and Cable Executives, Film, Video and Music Producers, Newscasters and Movie Distributors.

The Internet Video Audience report analyzes not only who's watching video content online, but also what they watch and how they watch it.

After virtually controlling video viewing, content and timing for half a century, advertisers are facing a new virtual reality. As A. G. Lafley, CEO of Procter & Gamble, told the Association of National Advertisers conference in October 2006, marketers must "begin to let go."

Viewers are taking control of their media-consumption. Sometimes that means ad skipping with DVRs. Other times viewing consumer-generated video on the Internet. Sometimes watching clips of TV shows online — all at their leisure and not a network's schedule.

Key questions the "Internet Video Audience" report answers:

• How many people watch Internet video? And how much do they watch?
• What are the demographics of the audience, such as age, gender, and household income?
• What do people like about online video? What do they dislike?
• Can Internet video ads be as effective, or even more so, than TV commercials?
• How, where and when do people watch video online?

And many others…

eMarketer Reports—On-Target and Up-to-Date

The Internet Video Audience report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision — right when you need to.

Topics Covered

• Executive Summary
• US Online Video Viewers, 2003-2010 (millions)
• Issues & Questions
• The eMarketer View
• Key eMarketer Numbers: Internet Video Audience
• Audience Size
• Audience Demographics
• Video vs. Other Online Activities
• What People Think (Advertising and Content)
• Where People Watch (Traffic and Usage)
• What People Watch (Content and Frequency)
• Related Information and Links
• Related Links
• Suggested Keywords for eStat Database
• Contact
• Report Contributors
• About eMarketer
• eMarketer's Core Expertise
• Dedicated Team
• A Trusted Resource

For more information visit http://www.researchandmarkets.com/reports/c47738