New ways of watching television are on the rise, challenging the traditional way of broadcasting. The media consultancy [tbb\*] thebrainbehind therefore invites experts and decision makers from around the globe to discuss these trends at our sixth B2B conference TV Outlook 2007 – The paradigm shift of TV consumption, December 1st 2006, at the Literaturhaus Munich.

The latest and increasingly powerful trends of ‘user generated content’ platforms, IPTV, time and place shifting, the future of advertising as well as video and service usage in the connected home are being the main topics during the one day event.

Excited by the huge potential in these new areas, both broadcast and telecommunication industry design service propositions and new business models going live all around the world. After sorting out the related technological issues, main attention needs to be paid to the quality of services. To ensure a return on investment for marketing activities and technology, providing best practice to elate a relevant number of active users will be key to the market. Customer retention will become probably one of the biggest challenges over the next years - irrespective of the platform, whether it will be Cable, Telco, PayTV, IPTV, Mobile or Web 2.0.

The consultancy [tbb\*] thebrainbehind aims to push the development of services, applications and devices as well as to discuss perspectives of the media world. Focus will be the status quo of the key players and consequences of the rise of IPTV and PVRs in terms of set-top-box or network based levels, place shifting though ‘bypassing’ devices like the Sling box or MobileTV solutions, a spotlight on challenges in the connected home and last but not least an interesting discussion on the future prospects of advertising on all these new and converging platforms in a personalized on-demand universe.

We are please to welcome a high quality line-up of leading experts from major media markets around the globe, among them:
Prof. Duane Varan, Murdoch University Australia
Ty Ahmad-Taylor, Comcast USA
Benjamin Schwarz, France Telecom
David Gillies, Pace UK
Stewart Collingwood, Sling Media UK
Stefan Jenzowsky, Tromsdorff+Drüner Germany
Dave Riggs, HollywoodMobileTV/Panopoly Pictures USA
Jean-Christophe Dessange, Cisco Systems
Michael Lantz, Accedo Broadband Sweden
Dirk Figge, zeec Germany
Patrick Walker, Google UK
Jamie Fitzgerald, BSkyB UK
Jeremy Allaire, Brightcove USA

More information and online-registration visit http://www.thebrainbehind.com/conferences/2006_mtvo/index_engl.php/ or mail to cf@thebrainbehind.com.