In their quest to pull themselves from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet Protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.

Research and Markets has announced the addition of Transforming Telcos with IPTV: Business Models, Competition and the Content Challenge to their offering

This report examines the global IPTV opportunity, including its impact on the transformation of the telco business model, global IPTV forecasts and the impact of IPTV on pay-TV market dynamics, including competitive reaction from cable and satellite DTH players. In addition, using analysis generated from at least 10 case studies of carriers that have launched or have solid plans for IPTV, this report provides a thorough analysis of the key characteristics of successful IPTV business models, including strategic approach to IPTV, technology choice, content acquisition, service bundling and pricing, IPTV adoption and profitability.

Target Audience
Fixed Operators:

• Assess IPTV business model
• Size the market and revenue opportunity
• Assess competitive landscape
• Evaluate technology options
• Determine importance of content

Cable and Satellite Providers:

• Assess Competitive landscape
• Develop strategies to maintain and increase market share

Vendors:

• Determine how the market will be shaped
• Identify key players and their strategies
• Evaluate the technologies best-suited from operator viewpoint
• Understand the operator value proposition for IPTV

Key Questions Answered

• What is IPTV? Why is it important? Benefits to operators
• What are the IPTV global roll-out timelines?
• What are the challenges for IPTV? (Regulatory, technical, market)
• What is the impact of IPTV on a telco's revenue and cost lines?
• Which telcos will benefit the most from IPTV?
• What are the considerations attached to content? Can telcos acquire and manage the right content? To what extent does size matter?
• What is the right pricing scheme for IPTV? Is service bundling critical to IPTV?
• ADSL or FTTH?
• What are the competitive plans of cable and satellite service providers?
• How large will the global IPTV market be in 2010?

Contents are entitled as follows:

• Section 1: IPTV Technology
• Section 2: The IPTV Value Proposition and the Evolution of the Telco Business Model
• Section 3: IPTV Business Models and Key Factors of Success
• Section 4: IPTV Competition and Forecasts
• Section 5: Carrier Case Studies*

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