NeuLion and the Professional Bull Riders have reaffirmed their partnership to continue serving fans throughout 2009. Powered by NeuLion, the Professional Bull Riders' PBR.TV launched in October 2008 for the PBR World Finals with a content mix that included: extensive event highlights from each round of competition, daily podcasts, live streaming coverage, original event content, plus archives from the past season and previous finals.

The Professional Bull Riders unveiled this dedicated sports network last year to provide fans with an online destination featuring exclusive and original content. As end-to-end provider, NeuLion delivers PBR.TV as a completely managed turnkey service.

Since the launch, PBR.TV has extended its offering to broadcast The PBR.TV Show, an original hosted news program produced exclusively for broadband, exclusive podcasts featuring discussion forums, 'insider' interviews with riders and leading personalities of the sport. PBR.TV has aired archived full length event footage to complement network coverage providing fans the opportunity to view the entire event, plus other 'not seen on TV' event coverage. The PBR service is available free to fans by visiting www.pbr.tv and is currently monetized through advertising delivered by NeuLion.

With the October debut of PBR.TV, fans consumed over one million videos in less than four months. Additional content developments are planned during 2009