The internet is revolutionising the way that people watch TV, and this year's IP&TV World Forum is set to establish the agenda on how the combination of TV with the internet is constantly evolving, user experiences and the TV business.

Technology trends such as internet gaming consoles, smartphones and tablets are fuelling significant and rapid growth and providing greater choice for consumers. The IP&TV World Forum (22-24 March at London’s Olympia) will provide the platform for the industry worldwide to discuss the implications of Smart TVs, which allow consumers’ to access content and smartphone-like Apps from the internet on the TVs in their living room.

The day two plenary session opens with a keynote discussion on Connected TV: Challenging business models for the TV environment? with expert speakers from Hulu, the connected TV standard HbbTV, and Nokia Siemens Networks.

Gavin Whitechurch, Director of the IP&TV World Series of events, commented: "The internet has seen greater choice for consumers. In the past we had to wait for our favourite programmes to be shown to us at the time dictated by a broadcaster, but now consumers are able to access, on-demand, the content they want, when they want it.

"This 'democratisation of content' is totally changing TV – not only the way we use it as consumers, but also the way the TV business works. There is no doubt that the industry is changing fundamentally, and the IP&TV World Forum is place where the industry will debate these changes and shake out who will be the winners, who will be the losers."

The IP&TV World Forum 2011 conference programme is divided into four specific tracks focusing on IP Platforms for TV, Network Optimisation, Service Management and The Business of Content.

Featuring a comprehensive programme of more than 250 visionary speakers, including over 140 service providers from online service providers, telcos, cablecos, broadcasters and content providers, the IP&TV World Forum 2011 will start with a keynote plenary session discussing the innovations and services in IP and TV each day.

To view the full event programme and register for the conference, visit the IP&TV World Forum 2011 website at www.iptv-forum.com. Follow IP&TV World Forum on Twitter at http://twitter.com/iptvworldseries using hashtag #iptvwf.