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Heavy Spins Out its New Video Advertising Platform
Heavy Corporation
intends to spin off its fast-growing video advertising platform,
Husky Media
, as its own venture. Husky Media is a premium video ad platform that provides publishers the opportunity to monetize video in all player formats using Husky's premium "Video-Skin" and "Video-Guide" platforms. Husky's unique technology increases video inventory for publishers and blogs while allowing them to use any video-player they want. Husky's Video Guide technology provides publishers and bloggers with a large library of cleared professional content for their audiences to view, and provides content owners with scalable legitimate distribution which they can sell to premium advertisers.
Heavy's leadership will oversee both entities, which will be co-located at Heavy's new offices on Seventh Avenue. The structure of the spin off is subject to the consent of Heavy Corporation shareholders and the Board of Directors.
Posted on Jun 04, 2008
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