comScore released its February 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007.

Google Sites Extends Lead in Online Video Market Share

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).

    Top U.S. Online Video Properties* by Videos Viewed
    February 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

                                    Videos                      Share (%) of
    Property                         (000)                         Videos

    Total Internet                10,089,048                        100.0
    Google Sites                   3,567,202                         35.4
    Fox Interactive Media            586,236                          5.8
    Yahoo! Sites                     293,120                          2.9
    Microsoft Sites                  293,085                          2.9
    Viacom Digital                   218,011                          2.2
    Time Warner - Excl. AOL          132,734                          1.3
    Disney Online                    130,609                          1.3
    AOL LLC                          114,853                          1.1
    ABC.COM                           98,294                          1.0
    Comcast Corporation               92,828                          0.9

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.

Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February. Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and Microsoft Sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.

    Top U.S. Online Video Properties* by Unique Viewers
    February 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

      Property                    Unique Viewers               Average Minutes
                                      (000)                       per Viewer

    Total Internet                    134,739                       203.8
    Google Sites                       81,791                       109.4
    Fox Interactive Media              55,741                        10.9
    Yahoo! Sites                       37,111                        16.6
    Microsoft Sites                    27,080                        18.8
    Time Warner - Excl. AOL            21,329                        14.6
    Viacom Digital                     21,280                        29.3
    AOL LLC                            20,970                         7.3
    Disney Online                      13,245                        10.3
    ESPN                                7,186                        22.5
    ABC.COM                             7,042                        51.2

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.

Other notable findings from February 2008 include:

• 72.8 percent of the total U.S. Internet audience viewed online video.
• 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6 videos per viewer).
• 50.2 million viewers watched 539 million videos on MySpace.com (10.7 videos per viewer).
• The average online video duration was 2.7 minutes.
• The average online video viewer consumed 75 videos.