Research and Markets has announced the addition of Digital TV Markets 2005: Developments in the Europe and the US to 2009 to their offering.

Digital TV Markets 2005 studies the growth of digital TV in Europe and the US - from 2004 to 2009. It reviews the key platforms of satellite, terrestrial and cable as well as the emerging IPTV services. The leading operators in each market are also discussed and their subscribers are forecasted. There is also an analysis and forecast of the PVR market in each country.

Broadcasters throughout the world are slowly transitioning to digital transmissions. Europe and the US are at the front of this market, but even so each individual country has specific market dynamics and some successful strategies can be leveraged by broadcasters in other markets. This report aims to explain the key drivers and provides analysis of the latest developments as well as assessing some of the upcoming challenges that individual broadcasters will face.

Key report findings and highlights:

-- We forecast that Europe will overtake the US as the most digitally penetrated TV market during 2006, driven primarily by the terrestrial platforms.

-- US satellite operator DirecTV will remain the operator with the largest number of digital subscribers in 2009. While in Europe, BSkyB in the UK, will hold the leadership position.

Reasons to order this report:

-- This report will help digital TV equipment manufacturers to understand which operators are growing strongest and who will need equipment next

-- It will help channel operators better understand which platform to try and join due to their faster growth profiles

-- It will assist broadcasters or financers as they seek to purchase or sell channels or businesses

"...The digital TV market has experienced a relatively disappointing year in many markets, but in others, particularly DTT in Europe, there has been some tremendous success ..."

"...The cable market has been a significant laggard in Germany - due primarily to structural issues with the TV market - and although the merger between ish and iesy is a positive sign, it is hard to see this market developing rapidly anytime soon..."