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AT&T U-verse IPTV Delivers Gold with 'Team USA on Demand'
AT&T U-verse IPTV
customers won't have to travel half way around the world to connect to the excitement of the 2008 Olympics. In anticipation of the 2008 Olympic Games in Beijing, China, AT&T announces
AT&T Team USA On Demand
, a new category of free Video On Demand content exclusive to AT&T U-verse IPTV.
AT&T Team USA On Demand features exclusive episodes and behind-the-scenes footage of U.S. Olympic Team hopefuls as they train for and compete in various sports, including gymnastics, beach volleyball, track and field, BMX, tae kwon do, swimming and diving.
As part of AT&T Team USA On Demand, U-verse IPTV customers can now enjoy the AT&T Tips and Training program, an original production that provides fans access to sport-specific training tips from several elite U.S. Olympic Team hopefuls. AT&T Tips and Training program content is also available via the
AT&T blue room
.
AT&T Team USA On Demand will showcase episodes of "USA Gymnastics Behind the Team," which gives a behind-the-scenes look at the nation's top gymnasts as they prepare to represent their country on the world stage. The "Behind the Team" series includes interviews with current and former athletes and coaches, as well as video footage of training camps and competitions.
As the 2008 Olympic Games approach, AT&T will provide even more exclusive Team USA content and footage to help customers stay connected to the competing athletes.
AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. Additionally, the company serves as an official partner of several National Governing Bodies, including USA Track & Field, USA Gymnastics, USA Swimming and USA Diving.
All U-verse IPTV customers have access to the U-verse VOD library, which features a variety of free and rental VOD titles. U-verse IPTV VOD offers titles the same day as DVD releases, Spanish and international movies, classic and independent films, family and kids programming, television series on demand, and exclusive content.
Posted on Mar 17, 2008
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