Orca Interactive and BCC Company have joined forces to deliver a wholesale IPTV solution across Russia. The highly customizable solution has already been deployed by the Russian regional incumbent operators North-West Telecom, Siberia Telecom and Southern Telecommunications Company, and Orca and BCC plan to continue marketing the new offering throughout Russia, thus opening up the currently isolated IPTV services to the masses. The move also marks Orca’s entrance into the Russian wholesale market, representing a new revenue driver for the middleware company.

The joint wholesale solution enables operators to generate new revenues by providing unique broadband access and TV services to their subscribers under their own brand (to other, local operators and service providers in Russia, who subsequently deliver these services). Each regional operator's service leverages TV channels, on-demand content, authentication and reporting that are sourced by a super-headend based in Moscow.

Leveraging Orca’s scalable RiGHTv wholesale offering and open architecture, BCC Company is responsible for the implementation and maintenance of the solution and for service adaptation according to the various needs of different operators, including localized content, user interfaces, pricing and electronic program guides (EPG). The solution provides increased flexibility for diverse service scenarios using Orca’s service delivery platform (SDP), ensuring overall compatibility with operators’ systems, adaptability to various business processes and strong reliability and performance.