Deutsche Telekom ended it's 2007 strong with 150,000 orders for it's IPTV service, 116,000 of which had been connected. The growth of 100,000 subscribers proved to be "Tom Brady-like" having made a significant come back to the IPTV market in the fourth quarter of last year. Deutsche Telekom made two critical play calls that appear to have paid off: revamping their IPTV offerings and knocking 25 percent off its entry-level package price. In 2008 Deutsche Telekom is hoping to build on its fan base and tackle an additional 350,000 customers to take them over 500,000.